High street retailer, Hobbs required some brand development for their 25 years anniversary which would be rolled out across all point of sale and branded goods including shopping bags and receipt holders. The brief was basic which was to ensure the identity stood out from the standard range of packaging products, but also have a sense of quality and luxury. This was reflected in the design extension of this well known brand using a secondary logo, applying script font with a spot UV also including the strap line of ‘Celebrating 25 years’.