Adidas and Stella McCartney team up seasonally, and this year we provided the retouching and post video production for their Autumn Winter 17 campaign. The campaign was shot in Barcelona with model Karlie Kloss who is the face for the AW17 Collection.
We used VFX to create the unique transitions seen throughout the video. We also provided the colour grading for the video, bringing the garments and scenery to life and ensuring the colours suitably resembled the collection. A variety of 10 second clips were produced for Adidas and Stella McCartney to post across their social media channels. We won the Post Production category at the Creativepool Awards 2018 for our work on this project.
“Clever, arresting and dynamic VFX editing empathetic to the energy of the live action performances have created a modern series of fast cutting sequences perfect for the brand. Highly watchable and especially good for repeat viewings.”
– Mike McGee, Framestore
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