In the frenzied world of the mass media, the launch of a new and innovative television series can present a challenge to broadcasters when aiming to stand out from the crowd. NBC Universal’s Syfy Channel recently ran a campaign promoting their new show “Runaways”, including visually striking press advertising. As we are aware of the problems faced when maintaining visual integrity across a variety of publications, Tapestry are able to ensure maximum visual impact in newspapers and magazines alike. NBC Universal entrusted us with their campaign, and it was our responsibility to guarantee the colours remained bold and eye-catching when printed across different publications. As the images show, our Press Advertising team successfully delivered the campaign, ensuring colour consistency across the variety of substrates from tabloids to consumer mags.
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