The Outnet, a discount designer fashion outlet, had three stages to this particular online advertising campaign. The three categories used to define their looks were ‘City Slickers’, ‘Weekenders’ and ‘Into the Night’. Each of the three looks had a unique video and various bespoke banners created in a range of sizes which were distributed over a period of time. The HTML5 Banners reacted when rolled over and the videos played automatically, ending on a selected frame rather than continuously looping. We continue to work with The Outnet, not only producing their press and digital advertisements, but also colour grading each of their seasonal collection’s videos.
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