Gemfields is a world leading supplier of responsibly sourced coloured gemstones. The campaign ‘Ruby Stories’ revolves around the fact that rubies are said to define passion, protection and prosperity, mixed with Gemfield’s core belief that there is ‘A Story in Every Gemstone’. The rich media adverts automatically played, complete with audio when clicked upon. As well as video ads, a large quantity of static display adverts were built for Gemfields in various sizes to meet industry regulations.