Sky, Shell and BMW

Sky, Shell and BMW: Drive to perform

The series ‘Drive to Perform’ created by Sky, Shell & BMW consists of four episodes following Soccer AM’s Adam Smith as he sets out to see what it takes to be a professional footballer. The aim of each short episode is to highlight the psychological tips and tricks required to achieve high performance – whatever the discipline.




Each video, Adam receives advice from the three separate professionals – Jodie Kidd, Sam Fane and Colin Turkington, on how to perform at the top of his game.



The three videos featured on Sky Sports and Sky News websites, with shortened versions of the content running as ads across Sky’s TV, VoD and social channels. We needed to ensure that our grading was carried out to commercial spec for this project.