Hotel Chocolat Velvetiser Campaign
You may or may not have seen Hotel Chocolat’s Velvetiser campaign out and about, whether that be in their shop windows, online, in magazines or on the side of vans. Hotel Chocolat’s latest push for their Velvetiser product in the lead up to the Winter months has certainly been well received.
We captured the key visuals for the campaign in our studio and worked on the advertisements from shoot to pre press. Above, you can see the initial imagery before the addition of the liquid chocolate pour was photographed and comped in.
We were briefed in to capture something that reflected the smooth silky chocolate produced by the Velvetiser. Shooting the liquid chocolate from a height acted as a large scale replica of the Velvetiser pouring its hot chocolate.
Once the final assets were produced, Hotel Chocolat came up with creative they wanted for their press advertising campaign. Our pre press team then made sure these adverts were delivered across a variety of publications. The campaign ran for a couple of weeks, published in a range of publications such as the Metro, Evening Standard and GQ.