FIFA 20 is a football simulation video game published by Electronic Arts as part of the FIFA series. It is the 27th installment in the FIFA series, and was released on 27 September 2019 for Microsoft Windows, PlayStation 4, Xbox One, and Nintendo Switch.
Not only do we produce print and digital artwork, but for the release of FIFA 20, EA ran their second OOH campaign in fifteen years. The global out of home campaign included bus wraps, stadium wraps and IMAX illuminations alongside print, video and web assets produced by ourselves.
We retouched the images displayed across the Stade de France, creating alternate layouts with varying players for the set of advertisements. We also ensured that the images of the three players mirrored each other in terms of tone and lighting, applying the light red tinge across the players.
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