Our long standing client River Island was super excited to launch their latest SS19 collection, and so were we when they asked us to assist them with the production of their in-store artworks campaign again.
The SS19 campaign, created by integrated agency Studio Blvd, kicks off the year with a celebration of family. “It’s not about the DNA we share, but the life, laughs and experiences.”
The campaign follows on from their previous campaign that received an enormous amount of positive press due to the upbeat message that ‘Labels are for clothes, not people’. They successfully raised awareness of the outdated and irrelevant labels that people are given. This Is Family is built on the foundation set by Labels Are For Clothes, a movement that celebrates individuality.
As per previous years, we format and supply all OOH advertising and reprography for the in-store and point of sale material for River Island. Hundred of assets were created and trafficked through Tapestry in the run up to the launch of the campaign.