Destiny

Chart-topping game Destiny has become the biggest ever launch of a new video game series in the UK and has already grossed $500m in global sales. An essential part of the success was creating the striking and consistent packaging, and applying this across all the game formats, from standard to limited edition packaging as well as dealing with multiple local language editions: a task that software publishers, Activision, trusted to the specialist skills of the packaging artworking team.