adidas by Stella McCartney AW18
The adidas by Stella McCartney Autumn/Winter 18 collection is one that channels the power of nature. With it’s message of ‘Less Impact = More Power’, the collection aims to continue to inspire women to make a positive change. This is the first collection in which supermodel Ming Xi is revealed as their newest global ambassador.
The concept of this campaign was formed by creative agency Made Thought, and it was our job to compose each of the different environments using CGI. We also provided all retouching for the campaign.
The general aesthetic follow on from their SS18 campaign, although the environments take inspiration from both Shanghai and France. As the backgrounds were created in CGI, this provided the opportunity to create parallax and moving image clips to accompany the campaign.