Chelsea FC

Tapestry has built a strong and collaborative creative relationship with Chelsea Football Club, supporting the brand across a wide range of commercial outputs. As one of the most globally recognised football institutions, Chelsea FC operates at the pinnacle of sport, entertainment, and lifestyle.

Our role is to ensure that this positioning is consistently reflected across all visual touchpoints, delivering high-quality creative that resonates with supporters, partners, and sponsors worldwide.

Tapestry acts as a trusted extension of the Club's internal creative studio, contributing to both planned seasonal campaigns and fast-paced, reactive matchday content. From large-scale brand moments to targeted commercial initiatives, our work supports Chelsea FC's objectives across fan engagement, revenue generation and brand elevation.

A core area of our work is the annual kit launch cycle, during which we develop campaign-ready imagery featuring Men's and Women's first-team players in the
new-season strip from either our own photographic team or Chelsea’s. These assets are produced for multi-channel deployment, spanning broadcast, digital platforms, and the in-stadium environment.  Alongside this, we deliver match-by-match advertising support, acting as an extension of the Club's creative studio to produce assets that promote hospitality packages, ticketing and stadium and museum experiences.