When we were first introduced to UKIE, they had an exciting project underway; developing the UK’s first, interactive, real-time map of the UK games industry. The map is a complete dataset of the geography of the UK games sector, charting the size, scale, and growth of the UK games industry. The reason behind such a large project is to promote local networking, encourage skill sharing, build links between talent and highlight the clusters, trends and patterns in growth to investors.
Considering our standing in the industry, it’s no surprise that this was a project we wanted to contribute towards. UKIE were after an A2 printed map which resulted in us suggesting an infographic to promote the launch of the imminent, interactive map. Taking reference from something so in-depth and interactive and trying to represent this visually in 2D was no easy task. Using the current brand guidelines we evolved and developed the brand to ensure the infographic was engaging and shared to a wider audience. The 2D printed infographic was a success at the UKIE AGM and EGX 2016 and was a complete reflection to the dataset online interactive map.