adidas by Stella McCartney | Colour Grading | Tapestry

adidas by Stella McCartney

Adidas and Stella McCartney team up seasonally, and we have provided the retouching and post video production since their Autumn Winter 17 campaign. The campaign was shot in Barcelona with model Karlie Kloss who was the face for the AW16 up to the SS18 Collection.adidas-stella-mccartney-colour-grade_0001_Layer 11We used VFX to create the unique transitions seen throughout the video. We also provided the colour grading for the video, bringing the garments and scenery to life and ensuring the colours suitably resembled the collection. A variety of 10 second clips were produced for Adidas and Stella McCartney to post across their social media channels.adidas-stella-mccartney-colour-grade_0002_Layer 10Our Post Production work on this project won us an award in the Post Production category at the Creativepool Awards 2018. adidas-stella-mccartney-colour-grade_0000_Layer 12

“Clever, arresting and dynamic VFX editing empathetic to the energy of the live action performances have created a modern series of fast cutting sequences perfect for the brand. Highly watchable and especially good for repeat viewings.”

– Mike McGee, Framestore