It hit that time of the year again where we put our artworking team to work and produced all of the visual materials and game artwork for the global release of the newest football game ‘FIFA 17’ – released on PC, PlayStation 3, PlayStation 4, Xbox 360, Xbox One, Android and iOS.
Our work started long before the store release date of September 27 2016, as we helped EA to prepare for gaming expositions and events, including one of the world’s biggest gaming conventions, E3. We made sure the game was well represented at the exhibitions by creating a range of supporting visuals including game mock-ups, posters, booth concepts, digital advertisements and exhibition arena branding. We also provided ‘sneak peek material’ for the fans to build awareness and drum up the excitement for this year’s football classic.
Producing all the artwork globally for FIFA 17 is no small task, and each year we require a lot of talent and teams to get involved in the project to ensure it not only meets our quality standards, but also leaves EA happy with the final result. The project ran for a total of 8 months and required calling upon many of our departments and teams to assist in each stage of the creative, planning and production process. On completion, we handed a portfolio of over 1,100 artwork assets including packaging and downloadable content for 17 different countries to EA. Due to another successful launch with EA, we still have a very strong relationship and are proud to produce all of EA’s artwork globally.
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